Privacy Policy US

www.avomo.com/es · Spain

MOOVE CARS MOBILITY SPAIN, S.L. · NIF B87969390

Date of Update: 1 September 2026

Table of Contents

  • 1. Data controller
  • 2. Data Protection Officer and contact details
  • 3. Scope of application
  • 4. Personal data we process
  • 5. Source of the data
  • 6. Purposes and legal bases
  • 7. Processing operations linked to AVOMO
  • 8. Commercial communications and advertising campaigns
  • 9. Cookies and similar technologies
  • 10. Recipients, processors and third parties
  • 11. International transfers
  • 12. Retention periods
  • 13. Rights of users
  • 14. Minors
  • 15. Social media
  • 16. Data security
  • 17. Profiling and automated decision-making
  • 18. Updates to this policy
  • 19. Supervisory authorities
  • Annex I. Regulatory framework and reference sources

1. Data controller

The data controller in respect of the personal data processed through www.avomo.com/es and through the pages, forms, campaigns or communications linked to AVOMO is:

Field Information
Controller MOOVE CARS MOBILITY SPAIN, S.L.
NIF B87969390
Registered address Calle Luis I, número 54, CP 28031 Madrid, Spain
Telephone 910 72 66 88
Data Protection Officer dpo@moovecars.com

2. Data Protection Officer and contact details

MOOVE CARS MOBILITY SPAIN, S.L. has designated the address dpo@moovecars.com as the contact point for its Data Protection Officer. Users may use this address to raise queries regarding data protection, to withdraw consent, or to exercise their rights of access, rectification, erasure, objection, restriction, portability and not to be subject to individualised decisions.

3. Scope of application

This Privacy Policy applies to the processing of personal data carried out on the website www.avomo.com/es and, where applicable, on the landing pages, forms, contact channels, widgets, advertising campaigns and commercial communications associated with AVOMO.

The website and its campaigns are directed principally at professionals, undertakings and persons of legal age in Spain.

4. Personal data we process

The data processed depend on the manner in which the user interacts with the website, with the forms or with the campaigns. In particular, we may process the following categories:

Category Examples Main source
Identification and contact data First name, surname(s), email address, telephone number, company or organisation. Contact forms and AVOMO forms.
Query or request data Subject matter of the query, message, commercial interest, request for information, request for a demonstration, contact preference. Web forms, landing pages, chat, email and commercial communications.
AVOMO campaign data Landing page of origin, campaign, advertising channel, source, medium, content, UTM terms, advertising click identifiers and conversion events. Campaigns, forms, analytics, pixels, advertising tags and CRM.
Browsing and usage data IP address, online identifiers, device type, browser, operating system, pages visited, date and time of access, session duration and performance data. Cookies, scripts, pixels, technical logs and analytics or monitoring tools.
Consent data Cookie preferences, date and time of consent, category accepted or rejected, consent identifier. CookieScript consent management platform.

5. Source of the data

  • Data provided directly by the user when completing forms, sending emails, using the chat, subscribing to communications or taking part in recruitment processes.
  • Data generated by browsing the website or the landing pages, always in accordance with the Cookie Policy and the consent preferences configured by the user.
  • Data originating from advertising platforms or social media where the user interacts with advertisements, native forms, posts or campaigns linked to AVOMO.
  • Data received from suppliers or processors acting on behalf of MOOVE CARS MOBILITY SPAIN, S.L. where this is necessary in order to provide the service requested or to measure the campaign in accordance with the applicable legal basis.

6. Purposes and legal bases

MOOVE CARS MOBILITY SPAIN, S.L. processes personal data for the purposes and on the legal bases set out below. Where one and the same operation may rely on several legal bases, the one corresponding to the specific context of the interaction shall apply.

Purpose Legal basis
Responding to general queries and requests for information Legitimate interest of the controller in dealing with the requests received (Article 6(1)(f) GDPR) or the taking of steps prior to entering into a contract where the request relates to a possible contract (Article 6(1)(b) GDPR).
Managing requests, forms and leads associated with AVOMO The taking of steps prior to entering into a contract at the request of the user (Article 6(1)(b) GDPR) and/or legitimate interest in managing the commercial relationship requested (Article 6(1)(f) GDPR).
Sending previously unsolicited commercial communications, newsletters or promotional campaigns Consent of the user (Article 6(1)(a) GDPR and Article 21.1 of Spanish Law 34/2002, LSSI).
Sending communications concerning similar products or services to existing customers Legitimate interest and the exception for a prior contractual relationship provided for in Article 21.2 LSSI, a simple and free-of-charge means of objection always being offered.
Measuring conversions, audiences, remarketing or personalised advertising for AVOMO by means of cookies, pixels or similar technologies Consent of the user (Article 6(1)(a) GDPR and Article 22.2 LSSI), save in respect of strictly necessary technologies.
Website usage analytics and performance improvement Consent in respect of analytical cookies where they involve storage or access which is not strictly necessary (Article 6(1)(a) GDPR and Article 22.2 LSSI).
Complying with legal obligations and responding to requests from the authorities Legal obligation applicable to the controller (Article 6(1)(c) GDPR).
Security, prevention of abuse, defence of claims and internal traceability Legitimate interest of the controller (Article 6(1)(f) GDPR) and, where applicable, legal obligation.

7. Processing operations linked to AVOMO

AVOMO is the service line of MOOVE CARS MOBILITY SPAIN, S.L. which is advertised and promoted on the website www.avomo.com/es. In relation to AVOMO, MOOVE CARS MOBILITY SPAIN, S.L. carries out the following processing operations:

  • Collection of requests for information through landing pages, web forms and commercial channels.
  • Recording of the campaign source, medium, advertising content, keyword, click identifiers and UTM parameters in order to measure the origin of the request.
  • Measurement of conversions and campaign performance, including events such as form submission, telephone contact, requests for information or interaction with advertisements.
  • Integration with CRM and sales automation tools in order to manage the follow-up of the request.
  • Sending of commercial communications relating to AVOMO with the consent of the user or on the basis of the exception for existing customers provided for in the LSSI.

8. Commercial communications and advertising campaigns

No advertising or promotional communications shall be sent by email or by other equivalent electronic means unless they have been requested or authorised by the recipient, save in the cases permitted by the applicable legislation in respect of existing customers and similar products or services.

Each commercial communication shall offer a simple and free-of-charge mechanism for withdrawing consent or objecting to the receipt of further communications. The withdrawal of consent shall not affect the lawfulness of processing carried out previously.

AVOMO advertising campaigns on third-party platforms may involve aggregated measurement, remarketing, custom audiences or conversions. These operations shall be carried out in accordance with the Cookie Policy, the consent configuration panel and the policies of the platforms involved.

9. Cookies and similar technologies

The website and the campaigns may use cookies, pixels, scripts, local storage, session storage, online identifiers or other similar technologies. Their use is described specifically in the Cookie Policy in force at www.avomo.com/es.

Strictly necessary cookies may be used without consent where they are essential for the provision of the service requested or for the technical management of the website. Analytical and advertising cookies, cookies for non-technical personalisation, measurement pixels, remarketing or equivalent technologies shall be activated only where valid consent has been given by the user, unless another statutory exception is applicable.

Users may accept, reject or configure cookies from the banner or configuration panel. The rejection of advertising cookies shall, in particular, prevent such cookies from being used for personalised advertising or for the remarketing of AVOMO campaigns, without affecting access to the general information on the website.

10. Recipients, processors and third parties

The data may be disclosed or made accessible to third parties solely where this is necessary for the purposes described, where a sufficient legal basis exists or where it is legally required.

Category of recipient/provider Function
Google Analytics, advertising, campaign measurement, tags or equivalent services.
Meta Platforms Advertising, pixels, conversion measurement, audiences or native forms.
LinkedIn Advertising, Insight Tag, forms or B2B campaign measurement.
CookieScript Cookie consent management and recording of preferences.
CRM systems, automation tools, agencies or AVOMO providers Lead management, campaigns, commercial traceability, measurement and follow-up.
Public authorities, judicial or administrative bodies Compliance with legal obligations and response to official requests.

Where a supplier acts on behalf of MOOVE CARS MOBILITY SPAIN, S.L., a data processing agreement must be in place in accordance with Article 28 GDPR. Where a platform determines its own purposes and means, it may act as an independent controller or as a joint controller, and the user must be informed accordingly.

11. International transfers

Certain technology or advertising providers may be located outside the European Economic Area or may process data from third countries, in particular where services provided by Google, Meta, LinkedIn or other global platforms are used.

Where an international transfer of personal data takes place, MOOVE CARS MOBILITY SPAIN, S.L. shall apply the safeguards provided for by the GDPR, such as adequacy decisions, the EU-US Data Privacy Framework where the provider is certified, Standard Contractual Clauses and supplementary measures where these are necessary.

Should new providers located outside the European Economic Area be engaged for AVOMO, the applicable safeguards must be validated beforehand and this policy and, where appropriate, the Cookie Policy must be updated.

12. Retention periods

The data shall be retained for such time as is necessary to fulfil the purpose for which they were collected and, thereafter, for the applicable statutory limitation periods or periods for the defence of liabilities:

Type of data / processing Retention period
General contact queries For the duration of the handling of the query and for up to 6 months from its conclusion, unless it gives rise to a contractual relationship or a longer statutory period applies.
AVOMO leads or requests not followed by a contract 12 months from the user’s last interaction.
Commercial communications and newsletters Until the withdrawal of consent, unsubscription or objection, and for such time as is necessary to evidence such unsubscription.
Campaign, conversion and advertising audience data In accordance with the period applied by the tool and the consent given; in any event, no longer than is necessary for measurement and optimisation purposes.
Analytical cookies A maximum of 14 months.
Data necessary for legal defence For the applicable limitation period and one further year in accordance with internal policy.
Consent records For such time as is necessary to evidence the obtaining, withdrawal or configuration of consent.

13. Rights of users

Users may exercise before MOOVE CARS MOBILITY SPAIN, S.L. the rights of access, rectification, erasure, objection, restriction of processing, portability and not to be subject to automated individual decision-making, as well as withdraw any consent given.

In order to exercise these rights, the data subject may contact the Data Protection Officer at dpo@moovecars.com. The request must make it possible to identify the applicant and must specify the right which he or she wishes to exercise.

The general period for replying is one month from receipt of the request. This period may be extended by two further months where necessary on account of the complexity or the number of requests, the data subject being informed thereof.

As regards commercial communications, the recipient may withdraw consent or object at any time by means of the mechanisms included in each communication or by writing to the DPO.

14. Minors

The AVOMO website and campaigns are directed at professionals and persons of legal age. Information concerning minors is not intentionally requested.

Should MOOVE CARS MOBILITY SPAIN, S.L. become aware that it has collected data relating to a minor without the requisite legal basis or authorisation, it shall adopt the measures necessary to erase such data or to bring the processing into compliance with the applicable legislation.

Country Minimum age for consent
Spain 14 years

15. Social media

AVOMO may maintain corporate profiles on social media such as Facebook, Instagram, LinkedIn, X, YouTube and TikTok. Where a person interacts with these profiles, his or her data may also be processed by the relevant platform in accordance with its own privacy policies.

In AVOMO campaigns disseminated on social media, the platforms may process data as independent controllers or, in certain cases, as joint controllers. The specific configuration of each campaign and platform must be reviewed prior to final publication.

16. Data security

MOOVE CARS MOBILITY SPAIN, S.L. applies technical and organisational measures designed to protect personal data against destruction, loss, alteration, unauthorised access or improper disclosure. The measures implemented include TLS/SSL encryption, access control, periodic back-ups and monitoring.

The measures shall be reviewed in the light of the risks of the processing, in particular where new landing pages, CRM integrations, marketing tools, pixels, conversion APIs or providers associated with AVOMO are introduced.

17. Profiling and automated decision-making

Advertising campaigns and analytics tools may involve segmentation, audience measurement, the grouping of users by interests or remarketing. These operations may constitute profiling in the broad sense where they are based on online identifiers or browsing behaviour.

MOOVE CARS MOBILITY SPAIN, S.L. shall not take decisions based solely on automated processing which produce legal effects concerning the user or similarly significantly affect him or her, unless express information is provided to that effect and a valid legal basis exists in accordance with the GDPR.

Users may refuse or withdraw their consent to advertising cookies and similar technologies from the cookie configuration panel.

18. Updates to this policy

MOOVE CARS MOBILITY SPAIN, S.L. may update this Privacy Policy where changes occur in its processing operations, purposes, legal bases, providers, technology tools, campaigns, applicable legislation or the criteria of the supervisory authorities.

In particular, the policy must be reviewed where AVOMO campaigns, new landing pages, CRM systems, automation tools, advertising platforms, pixels, conversion APIs, lead-capture forms or international transfers not previously envisaged are introduced or modified.

The date of the last update shall be indicated at the beginning or at the end of the published policy.

19. Supervisory authorities

Users have the right to lodge a complaint with the competent supervisory authority if they consider that the processing of their personal data does not comply with the applicable legislation.

Country Authority Website
Spain Agencia Española de Protección de Datos (Spanish Data Protection Agency, AEPD) https://sedeaepd.gob.es